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NBA 2K17 associate with Fitbit and will reward players for achieving Fitbit goals

NBA 2K is a popular basketball game developed by Visual Concepts and published by 2K Sports. If you a basketball game fan, you should have a try. NBA 2K11 which many consider the greatest basketball game of all-time. And now NBA 1K17 is upcoming. It is the 18th installment in the NBA 2K franchise and the successor to NBA 2K16. Like the previous games in the series, is based on the sport of basketball; more specifically, it simulates the experience of the National Basketball Association (NBA). It is scheduled to be released in September 2016 for Microsoft Windows, PlayStation 4, PlayStation 3, Xbox One, and Xbox 360.
 
On Wednesday, 2K Sports announced a new partnership with Fitbit. If gamers own a Fitbit wristband and NBA 2K17, they can earn a temporary in-game attribute boost for reaching daily fitness goals. Surely the inherent irony of never leaving the couch to play a sports video game isn’t lost on many players. And while the occasional innovation like the Wii, Kinect and VR have offered some opportunity to add a little movement to the process, the act of simulating one of the more athletic major league sports has remained a sedentary one.
 
A new partnership between Fitbit and game publisher 2K is less elegant than the above examples, but it’s something, offering players in-game bonuses on NBA 2K17 for achieving certain goals with their fitness trackers. It’s a pretty literal take on the whole notion of wearable gamification. The program begins on Nov. 25, 2016. Users will have to sync their Fitbit trackers with NBA 2K17 on PlayStation 4 or Xbox One. They must attain a real-world goal of 10,000 steps per day to receive the in-game boosts. After the users reach their goal and fire up NBA 2K, they will receive a prompt to add a +5 attribute boost to their MyPlayer in categories like agility, layups, dunks and more.
 
The system utilizes the Works with Fitbit program, integrating it into the gameplay on both the PS4 and Xbox One. It will be enabled on the game starting Black Friday — just in time to burn off the previous night’s turkey dinner. The boost will last for five games played on that day. Once again, 2K Sports is at the forefront of technological advancement in the area of gaming. Quite often, we hear about gaming being associated with an inactive lifestyle. Incentivizing fitness with in-game awards is not only a good way to keep gamers active, it's also a pretty cool way to blend IRL (in-real-life) events with gaming.
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